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"Scotland could be a world leader in restoring its broken ecosystems but we have to look beyond convention and see rewilding as a huge opportunity.” 
Peter Cairns, Executive Director.

  • Scotland’s native pinewoods cover just 3% of their natural range.

    Centuries of felling, burning and overgrazing means that the vast wild forest, which once stretched almost from summit to sea, is reduced to just tiny, isolated fragments.

  • Scottish wildcats are clinging on by a claw.

    Our only remaining native cat teeters on the brink of extinction. Habitat loss, persecution and inter-breeding with feral cats has taken the Highland Tiger to the edge.

  • 80% of Scotland’s peatlands are degraded.

    Huge expanses of Scotland’s peatlands have been drained and burned releasing carbon into the atmosphere and increasing the flow of water into rivers.

  • All of Scotland’s large carnivores are extinct.

    Apex predators are a crucial element in a healthy ecosystem. Lynx, wolves and bears are now recolonising much of mainland Europe, but here they remain absent.

  • 50% of Scotland’s rivers are in poor health.

    Scotland has more than 125,000 km of rivers and streams but many have been diverted, straightened, deepened, embanked, dammed and reinforced, leading to a devastating loss of biodiversity.

  • 189

    Of 218 countries worldwide measured for their biodiversity intactness, Britain ranks 189. We have become one of the most nature-depleted countries on the planet.

Scotland’s ecological decline is not inevitable. We have the tools to become a world-leading rewilding nation, where nature in all its complexity is reawakened; where natural processes drive vibrant living systems and where nature-based business supports thriving communities.

SCOTLAND: The Big Picture is a non-profit organisation that advocates for rewilding as a positive and progressive pathway to breathe new life into our damaged and degraded ecosystems, so that wildlife flourishes and people thrive.

It’s time to rewrite nature’s story.


Founded by a group of professional communicators with many years of experience in conservation media, SCOTLAND: The Big Picture was established in 2016, becoming the first organisation in Scotland wholly dedicated to rewilding advocacy and communications.

Today as a small, agile organisation, our commitment to rewriting nature’s story is stronger than ever. Through our work we engage with a diverse spectrum of people, recognising that their choices and perceptions are key to rewilding being rolled out at the scale necessary to combat the dual emergencies of climate breakdown and biodiversity loss.

Our task is to unite people around a shared vision and to promote rewilding as a huge opportunity and an integral part of a fair and progressive society, but we are not in the business of telling people what to think. Adapting to change and seeing the landscape differently is not an easy shift in thinking for everyone, so we work with honesty and transparency and within a respectful dialogue that recognises different people's belief systems.


Meet our team here