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"Many of us suffer from ecological blindness. We don't see the degraded landscapes and the animals we've lost because we're not conditioned to look."
Gus Routledge, Young Rewilder

  • Scotland’s native pinewoods cover just 3% of their natural range.

    Centuries of felling, burning and overgrazing means that the vast wild forest, which once stretched almost from summit to sea, is reduced to just tiny, isolated fragments.

  • Scottish wildcats are clinging on by a claw.

    Our only remaining native cat teeters on the brink of extinction. Habitat loss, persecution and inter-breeding with feral cats has taken the Highland Tiger to the edge.

  • 80% of Scotland’s peatlands are degraded.

    Huge expanses of Scotland’s peatlands have been drained and burned releasing carbon into the atmosphere and increasing the flow of water into rivers.

  • All of Scotland’s large carnivores are extinct.

    Apex predators are a crucial element in a healthy ecosystem. Lynx, wolves and bears are now recolonising much of mainland Europe, but here they remain absent.

  • 50% of Scotland’s rivers are in poor health.

    Scotland has more than 125,000 km of rivers and streams but many have been diverted, straightened, deepened, embanked, dammed and reinforced, leading to a devastating loss of biodiversity.

  • 189

    Of 218 countries worldwide measured for their biodiversity intactness, Britain ranks 189. We have become one of the most nature-depleted countries on the planet.

It doesn't have to be this way. It's time to rewrite nature's story.

SCOTLAND: The Big Picture is a charity that advocates for rewilding as a positive and progressive pathway to breathe new life into our damaged and degraded ecosystems, so that wildlife flourishes and people thrive.

We are changemakers.


Founded by a group of professional communicators with many years of experience in conservation media, SCOTLAND: The Big Picture was established in 2016, becoming the first organisation in Scotland wholly dedicated to rewilding advocacy and communications.

Today as a small, agile charity, our commitment to rewriting nature’s story is stronger than ever. The ecological unravelling that has beset Scotland’s recent history needs to be known and understood, but at heart, we are forward-looking and solutions-focused.

Through our work we engage with a diverse spectrum of people, recognising that their choices and perceptions are key to rewilding being rolled out at the scale necessary to combat the dual emergencies of climate breakdown and biodiversity loss.

Our task is to unite people around a shared vision of a wilder tomorrow.

It’s time to rewrite nature’s story.


Meet our team here


We recognise that perceiving the Scottish landscape differently might not be an easy shift in thinking for everyone. We are committed to promoting rewilding as a huge opportunity and an integral part of a fair and progressive society, but we are not in the business of telling people what they should think and feel.

We work with honesty and transparency and within a respectful dialogue that recognises different people's belief systems.

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“SCOTLAND: The Big Picture needs to paint pictures and tell compelling stories about new tomorrows.”

Mark Hamblin, Co-founder, SCOTLAND: The Big Picture

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…is one of a country where wild forests teem with life…

…where rivers brimming with salmon and trout flow freely…

…where wetlands are shaped by beavers and echo to the calls of cranes…

…where healthy peatlands regulate climate and purify water…

…where oceans support an abundance of life…

and where communities are flourishing in a vibrant nature-based economy.

This is our vision for Scotland.